While the term “zero waste” may sound fairly straightforward, communicating the meaning of a zero waste pledge can be a bit more challenging. With numerous stakeholders — including residents, city officials, haulers and landfill operators — who may react differently to the term, how can you broach the idea of a zero waste goal? Ultimately, it’s all about the context: to make a zero waste commitment stick, your messaging must resonate within your community and bring key players on board.
In our new op-ed, out today in Waste Dive, we spoke with several leaders who have taken divergent approaches in moving their communities toward zero waste. While they may use different language, they all share the same goal. We believe that’s what matters most.